Why Some Websites Do Not Sell

Your website should be your best sales person, available 24/7 for the whole world to see. However the reality & dynamics of internet advertising is very harsh, but rather than dress this up here are the facts:

1. Your website is an advert.
2. Conversion rates of visitors to enquiries measures how effective that advert is.
3. More potential customers visting a website produces more enquiries.
4. 84% of peoples internet use involves a search engine.
5. The most popular search engine is Google.
6. 1 in 4 people look at the paid/sponsored search results.
7. 1 in 5 people look past the first page of search results.
8. The average person spends 32.7 hours/week online

According to Podcasting News "consumers tend to use the media they grew up with. The older the respondents, the more they consume TV, newspapers, and magazines; the younger they are, the more the Internet displaces usage of traditional media".

According to a study conducted by Stanford University "The most widespread use of the internet today is as an information search utility for products, travel, hobbies, and general information".

If you find all this hard to believe just Google™ "how much time do people spend online".