Pay Per Click Standards
Module 1A: Adwords Architecture for Search Network

Dated: 4 December 2014 - Update Log

This module produces the Adwords Architecture for Search Network. A draft must be submitted for approval of xyz-directories.co.uk & the final version produced by incorporating the comments of xyz-directories.co.uk.

Freelancer will be provided with

1. URL of the Client web site for which the Adwords campaigns are to be set up.

2. input and/or instruction from xyz-directories.co.uk. if any

Campaign Elements & Architecture

1. Campaign names - The campaign name is created following a standard structure thus : Brief name of client- Type of Key word phrase i.e Location Free Phrase or Locational Phrase-Target Area of the campaign by Name- SN (standing for Search Net work only)- DT or MB (Standing for Type of device i.e desk top or mobile). Example: Willassist Mortgage-Location Free Phrase-Target Middlesbrough -sn-dt

2. Adgroups to be used in the campaign - Adgroups are created by scrutinizing the client website thoroughly and naming a set of adgroups that represent all the products & services being offered and likely to be searched for

3. Adverts to be used for corresponding adgroups - Adverts are created following the Adword specified format and highlight uniqueness of the products & sevices, show prices, promotions, and exclusives that indicate uniqueness, call for action,Include one or more keywords & Match with the landing page

4. Ensure Client Google Business a/c contain all the business addresses related to the Landing pages for location extensions

5. List out Client location phone numbers for call extensions

6. Make ready log in details for giving freelancers access to keyword generator for adgroup keywords

7. Define Target locations for ads to be served

Submission of Work

All work must be uploaded to the server using FTP details and subdomain details provided

Timelines

Unless otherwise stated

1. The Draft work will be submitted by the Freelancer by uploading in the server, within 5 working days of receipt of the Order, for comments and acceptance by XYZ Directories.

2. XYZ Directories will send back comments and acceptance of the Draft work or otherwise, within next 7 working days.

3. The Final work will be submitted by the Freelancer by uploading in the server, within 5 working days of reciept of the acceptance of the Draft work.

4. XYZ Directories will check the submitted Final work and will inform their acceptance or otherwise within 7 working days.

Reporting

The Freelancer will report on the status of assignment briefly every 3 days to their manager preferably through e mail or, over phone in exceptional situations

Payment Terms