Adwords Standards
AW-2A: Setup for Search Network

      Dated: 04 December 2014 - Update Log

This module will setup a Google adwords account. The new campaigns must be paused duringg setup and can only go live once they have been given approval. All settings will be conveyed through the campaign names provided and must be translated through the campaign naming convensions

Skill Set Required

1. Data Entry

Freelancer will be provided with

1. Client URL

2. Gmail & Adwords account sign up details

3. Campaign names

4. Adgroups to be used in all online campaigns

5. Adverts and Sitelink extensions text details to be used for corresponding adgroups

6. Client Google Business a/c for location extensions

7. Client location phone numbers for call extensions

8. Access to keyword generator for adgroup keywords

9. Target locations for ads to be served

Gmail & Adword Account Setup

1. Open a Gmail account & Adwords account with email address, password & name of the client as the account holder (provided by XYZ Directories)

2. Keep on record the Adword log in details after receiving confirmation.

3. The new Adwords account must be linked to the XYZ Directories Adwords Agency account. The new Adwords ID number (top right of control panel) should be sent to XYZ Directories.

4. XYZ Directories will then send Adwords link invitation for the new Adwords account to the new Gmail account and it must be accepted by the new Adwords account.

Search Network Campaign Setup

1. Campaign Names define the required settings for - see tutorial on campaign settings

2.Set up the campaigns one by one by clicking on + Campaign tab in "All online campaigns" page which leads to the campaign Setting page each time. Fill in the Settings following the defined settings in the campaign name and the tutorial on campaign settings.

3.Set up the Adgroups one by one in a campaign by clicking on + Adgroup tab in the "campaign" page which leads to the Adgroup naming page in which in addition to the Adgroup name, default bid for the Adgroup is entered.

4.The names of the campaigns with Adgroups under each will appear on the left hand side of the campaign page.

5.Click on the Adgroup name under a campaign to arrive at the Adgroup page with the + Keyword tab. Click on the tab to arrive at the Keyword input page.Copy the Keywords from Keyword generator after selecting the right Adgroup name in the selector & paste in the Add Keyword box.

6.Get to + Ad tab by clicking the Ad tab on the same Adgroup page. Select Text Ad on the drop down On AD+ tab to arrive at the Ad Writing blank format. Fill in the text Ad as per AdWord instructions.

7.Fill in Ad Extensions by clicking on + Extension for Sitelink, Location & Call Extensions following AdWord instructions.

Timelines

Unless otherwise stated

1. For familiarising with the work and Gmail setup, 4 hours will be allotted.

2. Not less than 10 complete campaigns with all Adgroups, key words, Ads, Ad extensions etc will be set up within every 8 hours of work

Reporting

The Freelancer will report on the successful completion of not less than 10 campaigns at the end of each 8 hours of work by email.

Payment Terms

Unless otherwise stated

1. Payment for each group of 10 complete campaigns set up successfully, will be released after review of the work done.

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