Pay Per Click Standards
AW-2B: Adwords Setup for Display Network Retargeting

      Dated: 05 November 2014 - Update Log

Freelancer will be provided with

1. Client URL

2. Adword log in details

3. Client Web site pages which will be added with remarketing tags

4. Adverts and Sitelink extensions text details to be used for corresponding adgroups

5. Client Google Business a/c for location extensions

6. Client location phone numbers for call extensions

Remarketing Campaign Setup in Display Network

1. Click "All online campaigns" and then "Campaigns" tabs and after clicking + Campaign tab, select "Display Network only" under settings from the drop down menu.

2. Select the "Remarketing" radio button.

3. Select a campaign name containing the word "Remarketing" e.g Willassist Mortgage-Leeds- Retargeting

4. Under Remarketing option put the word "None" against "Use dynamic ads".

5. Under Bid strategy select "Focus on clicks, manual maximum CPC bidding. Enhanced CPC" and fill in the daily Budget as per instruction of XYZ Directories.

6. Note the item "Ads will show on all eligible devices by default" in the Setting & for desk top group of devices, come back for an option that will be available after the campaign is saved. This option will read "Devices All;" with the link "Change mobile bid adjustment ยป ". By clicking on the link & adjusting mobile bid in the table to (-) 100%, you exclude mobile devices

7. Under "location" select United Kingdom as the target location.

8. Under "Ad scheduling and delivery options" select "None" for End date, "All days 12 AM to 12 AM" for Ad scheduling and delivery options .

9. Under "Ad rotation" select "Optimise for clicks: Show ads expected to provide more clicks".

10. Under "Delivery method" select "Accelerated: Show ads as quickly as reasonably possible".

11. Fill in Ad Extensions by clicking on + Extension for Sitelink, Location & Call Extensions following AdWord instructions.

12. Click the Set up remarketing button. You'll go through a guided two-step process to set up your remarketing tag and create your lists:

12 (a) Step 1: AdWords will create the remarketing tag for you. You'll be able to email the tag to yourself or your webmaster, along with instructions on how to add it to your website.

12 (b) Step 2: AdWords will automatically create an "All Visitors" list to get you started, so you don't need to create this list yourself. The "All Visitors" list includes everyone who has visited tagged pages on your website. You can later create new lists for your different groups of site visitors. Click Return to campaign.

13 Click Save and continue.

14 Enter the ad group name and bid for this ad group.

15 On the Remarketing lists tab, you'll find the "All Visitors" list added to your ad group.

16 Click Save and continue if you want to create your ads, or Skip ad creation if you want to do this later. To increase the range of placements where your ads may appear, add both text and image ads in as many ad sizes as possible to your campaign.

Timelines

Unless otherwise stated

1. The Remarketing campaign will be set up within 3 days of the receipt of Work Order and XYZ Directories will be informed after the set up..

2. XYZ Directories will intimate its acceptance or otherwise within 7 days of being informed of the set up

Payment Terms

Unless otherwise stated

1. Payment for the Remarketing campaign set up successfully, will be released after the work is accepted by XYZ Directories.

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